Last night I was working on the Executive Summary.
Mr. Gerber's main concept is "doing" your business as though you were creating a prototype for a franchise. A franchise owner (say, a McDonald's) takes a concept and method that someone has already tested and proven, and puts them into practice in a different location.
When I, as a business owner, look at my business, not just as the product or service I'm selling, but as if I were someday going to "sell the process" of HOW I do it to someone else, it makes me look at everything I do differently.
For one thing, I'm more careful. Would I want 10,000 stores worldwide selling soggy french fries because I didn't set a standard for the oil temperature? I look at what's working, and throw out what isn't. I don't try to do it all (how could one person work in 10,000 stores?). No, I train and delegate. The mission of my business constantly drives its daily activities, and not vice-versa.
You see, I am creating more than just MY business. I'm also creating the blueprint for others to be able to create the same business, with the same outcomes that I enjoy with mine. And they will pay me handsomely for it, too!
Gerber calls this working ON your business, not just working IN your business.
Of course, I can't read ANY book about ANYTHING without relating it somehow to my family.
In many ways, we are creating a prototype for "franchises" of our family (five of them, to be exact!). What we are doing now with our kids creates a model (good or bad) that they will look to for years to come.
What are some things that are worthy of prototyping in this business of our family? Here are a few things off the top of my head:
- Faith as central, unequivocal, relevant, personal
- Marriage as a priority
- Children as a blessing, siblings as friends
- Warmth, laughter, togetherness, forgiveness
- Family dinners, devotions, vacations
There really aren't that many priorities, but how easy it is to allow these things - the foundational, prototype-able things - to get pushed by the wayside. I'm looking at piles of this and that around me, running here and there, doing good things, and I find myself getting sidetracked. I'm often working "IN" my family (that which is important), with no energy left over to work "ON" my family (that which is significant).
Like my business plan, it's good to write these things down. What's working. What's not. Are we headed somewhere, or are we just running around in circles (I'm talking to myself here, too, believe me!)? Where do I need to make some changes to get back to my mission? It helps us solidify what we believe, and it holds us accountable to JUST DO IT.
I'd love to hear from you!
- What are some things you want to "prototype" in your family?
- What are some things that need to get the "axe" so they are not repeated in the next generation?
So...anyone up for some fries?
They in turn would tell their children,
so the next generation would know...
from Psalm 78:5-6